Mari Mari mini is a children’s clothing brand. Limited-edition collections are hand sewn in an atelier environment and only use brand original fabrics. Although the audience is children (1 to 8 years old), its aim is to explore irreverence running away from children’s drawings. Our role was to take this fun and original side to brand communication with the simplicity of geometric shapes and strong colors as well as exploring the idea of craftsmanship associated with the production process.